
Our Hunger exhibition continues to Bergen, Norway. It will take place at Tillsammans, at Kong Oscars gate 26. Vernissage starts on Saturday 19/6 at 15.00. See you there!

The underdog of the Norwegian dairy industry has finally succeeded at entering the yoghurt market. Having failed at four previous attempts, Bleed was brought in to consult on packaging and design. The result is Q-Skyr, which has secured Q-Meieriene a 14% market share of a lucrative business valued at NOK1,4 billion.
A recent article in the financial newspaper quotes the company´s CEO: “After four failed attempts, Q-Meieriene has finally had a break-through of the yoghurt segment (…) It´s key to have packaging which stands out. With Skyr we have specifically targeted women, and you can see that the design is unique.” (CEO, Q-Meieriene, Bent Myrdahl Finansavisen 3rd June 2010)


There’s nothing like excessive exaggeration to push a product, like the latest ad for Norway’s Alta Bike demonstrates so well. It’s not the type of in your face advertising that demonstrates dicing, slicing, grating and peeling all with a free set of steak knives, its smarter and more aesthetically interesting than that. The Alta Bike is a unique bicycle created by a combination of graphic Bleed, furniture Norway Says and product designers Frost produkt from Norway. – theCoolhunter.net
Read more at Coolhunter and visit Alta Bikes.