ByCo is a new microfinancing company based in New York. Byco combines old-fashioned capitalism with crowd-funding principles. But instead of a perk, investors receive 10 percent of sales, depending on how much they put in. And the designer, who receives 20 percent of sales — or 30 percent if he or she is the sole investor — doesn’t have to deal with manufacturing, distribution and sales.

Bleed designed the corporate identity and web.

You can read more about it in this recent article in New York Times.

We are proud to be featured with 5 pages in the latest edition of IdN Magazine. IdN magazine is an international publication for creative people on a mission to amplify and unify the design community.

Over the last three months we have been working on Riksteatrets new identity. Riksteatret is our national touring theater. The visual concept is that of a poster wall, promoting current events. The logo is inspired by a poster, built up by a bold frame that represents the poster’s edge. The four first letters R-I-K-S, meaning National, make up the nails.

The new identity gives a contemporary feel, differentiating the theatre from an industry otherwise considered classical.
Watch out- a new website is coming soon!

As mentioned before Bleed is currently developing a new identity for Aker Brygge, and we are working closely together with the developer Norwegian Property and Architects Spacegroup and Ghilardi + Hellsten. The identity will be the new face of Aker Brygge after a complete remake of the area that is set to be finished in 2015. The main qualities of the new identity are intertwined with the core values of the New Aker Brygge, with emphasis on quality and contrast, and an open and dynamic street environment. Here are some more screens, enjoy!

While developing a new identity for the Sørlandets Kunstmuseum (SKMU) in Kristiansand, we also designed their catalogue for 2011. It is showing the upcoming exhibitions and is available directly at the museum. The catalogue focuses on the artists and is built up very simple, with the die-cut new logo on the frontcover. More on the identity later!

We have been a very busy lately and therefore slow at posting new work. Anyhow in our fight to better ourself we will post new stuff the following weeks:)

Here is a nice small project to start off. Golden promo package for a exhibition with world renown Norwegian artist Bjarne Melgaard.

This winter we got a great brief from Myspace: “Lead the rebranding efforts for Myspace. We have a new logo and entirely new site and are ready to design out the rest of our identity system”.

The revitalized brand is fresh and designed as a vessel that leverages Myspace brand equity and core culture allowing it to mature into a satisfying and engaging social entertainment entity. We communicate Myspace as the place where everyone can be whoever they want to be.

Giving the brand experience room to grow we use subtle typography and combine the logo with different corporate illustrations. The simple material and 3 way separation is the base. The visuals can be random from users of Myspace or generated by professionals.

Watch out for soon to come portfolio update with more images!

A bit battered from the travel, a mysterious package arrives from China today. To our surprise it was this wonderful book and magazine from the Chinese publisher Ooogo Limited.

We are proud to get our work over 12 pages of the book + a interview and pictures from our offices in the magazine. There also impressive work from 19 other studios from around the world. Thank you guys at Ooogo Limited.

To see non battered books go here. More images after the break.

(more…)

It has been over a year since we actually made this poster. It took some time before Poster Press could do their concept in Oslo. But here it is, enjoy the Disney havoc! The Poster can be picked up at SHIT or Hunting Lodge in Oslo.

After being amazingly bad at updating our flickr account—actually publishing nothing—we finally used 10 minutes to upload some snapshots from the exhibition we curated and exhibited at Graphic Passport Tokyo. Hopefully this will start an ongoing trend of publishing pictures;)

Check it out!