Formulæ is an Oslo-based perfume brand and creative collective. Sharing a great passion for their work, they focus on a traditional, hand-made approach while paying close attention to details. Using unorthodox combinations Formulæ aims at creating unique scents with a high-end feel.The visual concept for their identity is inspired by the past, when perfume was once a healthcare product only sold in pharmacies. The visual language of healthand medicine products, which is direct and serves the sole purpose to inform, was used to create a recognisable identity with a repertoire of few graphic elements.
Formulæ custom font – BB PerfumeA neo-grotesque monospaced font made exclusively for Formulæ. It is based on the evenly-spaced grid of old letter boards (mostly found at store entrances in the distant past). The font only consists of capital letters and is intended for use on headlines and shorter passages of text.
Check it out here!
Amazing night for Bleed at European Design Awards this weekend. 6 awards in total; Gold for bleed.com , Silver for andreaskleiberg.no, Bronze for alumind.com and grafill.no and Finalist to coop-himmelblau.at and Norwegian Ambassador packaging!
We are very proud!
We have been a very busy lately and therefore slow at posting new work. Anyhow in our fight to better ourself we will post new stuff the following weeks:)
Here is a nice small project to start off. Golden promo package for a exhibition with world renown Norwegian artist Bjarne Melgaard.
The underdog of the Norwegian dairy industry has finally succeeded at entering the yoghurt market. Having failed at four previous attempts, Bleed was brought in to consult on packaging and design. The result is Q-Skyr, which has secured Q-Meieriene a 14% market share of a lucrative business valued at NOK1,4 billion.
A recent article in the financial newspaper quotes the company´s CEO: “After four failed attempts, Q-Meieriene has finally had a break-through of the yoghurt segment (…) It´s key to have packaging which stands out. With Skyr we have specifically targeted women, and you can see that the design is unique.” (CEO, Q-Meieriene, Bent Myrdahl Finansavisen 3rd June 2010)
Wishbox is a new gift concept in Norway, the perfect gift for people who seem to already have everything. It comes in three different categories: sport, beauty and culture. In a wishbox there is a catalogue with several activities to choose from. The wishcard inside the box can be used as a voucher for the activity the presentee wants to honor. We made the packaging for the little lucky box, which goes without pictures, but uses strict geometric shapes and brilliant colors. You can find wishbox in several stores all around Norway!
Bleed developed the packaging for a new, healthy yoghurt drink, called BioQ. To emphasize the traditional and organic background of the product we used an ancient norwegian painting technique (“rosemaling”) and combined it with modern elements and fresh fruit topping.
The result is a playful, delicious design which meanders around the package. There are three flavors: bringebær/tranebær, blåbær/aloevera, blåbær/bringebær. The BioQ-drink can be purchased in the stores from the first of September! Yummy!