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	<title>bleed - agency blog &#187; Identity</title>
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	<link>http://blog.bleed.no</link>
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		<title>Aker Brygge identity and web</title>
		<link>http://blog.bleed.no/2011/09/aker-brygge-identity-and-web/</link>
		<comments>http://blog.bleed.no/2011/09/aker-brygge-identity-and-web/#comments</comments>
		<pubDate>Tue, 06 Sep 2011 13:48:54 +0000</pubDate>
		<dc:creator>bleed</dc:creator>
				<category><![CDATA[+]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">http://blog.bleed.no/?p=1770</guid>
		<description><![CDATA[As mentioned before Bleed is currently developing a new identity for Aker Brygge, and we are working closely together with the developer Norwegian Property and Architects Spacegroup and Ghilardi + Hellsten. The identity will be the new face of Aker Brygge after a complete remake of the area that is set to be finished in [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1771" title="Aker Brygge" src="http://blog.bleed.no/wp-content/uploads/2011/09/AkerBrygge0.png" alt="" width="580" height="418" /><img class="alignnone size-full wp-image-1774" title="Aker Brygge" src="http://blog.bleed.no/wp-content/uploads/2011/09/AkerBrygge3.png" alt="" width="580" height="387" /><img class="alignnone size-full wp-image-1772" title="Aker Brygge" src="http://blog.bleed.no/wp-content/uploads/2011/09/AkerBrygge1.png" alt="" width="580" height="503" /><img class="alignnone size-full wp-image-1773" title="Aker Brygge" src="http://blog.bleed.no/wp-content/uploads/2011/09/AkerBrygge2.png" alt="" width="580" height="462" /><img class="alignnone size-full wp-image-1783" title="Aker Brygge" src="http://blog.bleed.no/wp-content/uploads/2011/09/02.jpg" alt="" width="580" height="700" /><img class="alignnone size-full wp-image-1775" title="Aker Brygge" src="http://blog.bleed.no/wp-content/uploads/2011/09/AkerBrygge4.jpg" alt="" width="580" height="462" /><img class="alignnone size-full wp-image-1776" title="Aker Brygge" src="http://blog.bleed.no/wp-content/uploads/2011/09/AkerBrygge5.jpg" alt="" width="580" height="462" /></p>
<p>As mentioned before Bleed is currently developing a new identity for Aker Brygge, and we are working closely together with the developer Norwegian Property and Architects Spacegroup and Ghilardi + Hellsten. The identity will be the new face of Aker Brygge after a complete remake of the area that is set to be finished in 2015. The main qualities of the new identity are intertwined with the core values of the New Aker Brygge, with emphasis on quality and contrast, and an open and dynamic street environment. Here are some more screens, enjoy!</p>
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		<title>Where would you like to be in 5 years?</title>
		<link>http://blog.bleed.no/2011/06/where-would-you-like-to-be-in-5-years/</link>
		<comments>http://blog.bleed.no/2011/06/where-would-you-like-to-be-in-5-years/#comments</comments>
		<pubDate>Thu, 09 Jun 2011 09:42:54 +0000</pubDate>
		<dc:creator>bleed</dc:creator>
				<category><![CDATA[+]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://blog.bleed.no/?p=1704</guid>
		<description><![CDATA[We are working on an very exciting re-development project for Aker Brygge, which will be part of reviving this part of Oslo in the years to come. More details will be revealed on the 23rd of June. Until then we have a small teaser we would like to share with you! Norwegian language in this [...]]]></description>
			<content:encoded><![CDATA[<p><iframe src="http://player.vimeo.com/video/24745571?title=0&amp;byline=0&amp;portrait=0" width="580" height="326" frameborder="0"></iframe></p>
<p>We are working on an very exciting re-development project for Aker Brygge, which will be part of reviving this part of Oslo in the years to come. More details will be revealed on the 23rd of June. Until then we have a small teaser we would like to share with you! Norwegian language in this one, sorry :)</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Sørlandets Kunstmuseum interactive</title>
		<link>http://blog.bleed.no/2011/06/s%c3%b8rlandets-kunstmuseum-interactive/</link>
		<comments>http://blog.bleed.no/2011/06/s%c3%b8rlandets-kunstmuseum-interactive/#comments</comments>
		<pubDate>Thu, 09 Jun 2011 09:13:09 +0000</pubDate>
		<dc:creator>bleed</dc:creator>
				<category><![CDATA[+]]></category>
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		<guid isPermaLink="false">http://blog.bleed.no/?p=1685</guid>
		<description><![CDATA[We are proud to show another part of our identity work for SKMU launched. New website built with css3, smooth and nice, giving you quick updates on what is the latest down south! Check it out.]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.bleed.no/wp-content/uploads/2011/06/01.jpg" rel="lightbox[1685]" rel="shadowbox[sbpost-1685];player=img;" title="SKMU web"><img class="alignnone size-medium wp-image-1695" title="SKMU web" src="http://blog.bleed.no/wp-content/uploads/2011/06/01-580x355.jpg" alt="" width="580" height="355" /></a><a href="http://blog.bleed.no/wp-content/uploads/2011/06/04.jpg" rel="lightbox[1685]" rel="shadowbox[sbpost-1685];player=img;" title="SKMU web"><img class="alignnone size-medium wp-image-1698" title="SKMU web" src="http://blog.bleed.no/wp-content/uploads/2011/06/04-580x355.jpg" alt="" width="580" height="355" /></a><a href="http://blog.bleed.no/wp-content/uploads/2011/06/02.jpg" rel="lightbox[1685]" rel="shadowbox[sbpost-1685];player=img;" title="SKMU web"><img class="alignnone size-medium wp-image-1696" title="SKMU web" src="http://blog.bleed.no/wp-content/uploads/2011/06/02-580x355.jpg" alt="" width="580" height="355" /></a><a href="http://blog.bleed.no/wp-content/uploads/2011/06/05.jpg" rel="lightbox[1685]" rel="shadowbox[sbpost-1685];player=img;" title="SKMU web"><img class="alignnone size-medium wp-image-1699" title="SKMU web" src="http://blog.bleed.no/wp-content/uploads/2011/06/05-580x355.jpg" alt="" width="580" height="355" /></a></p>
<p>We are proud to show another part of our identity work for SKMU launched. New website built with css3, smooth and nice, giving you quick updates on what is the latest down south! <a href="http://skmu.no/" target="_blank">Check it out.</a></p>
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		<title>Sørlandets Kunstmuseum</title>
		<link>http://blog.bleed.no/2011/05/s%c3%b8rlandets-kunstmuseum-catalogue/</link>
		<comments>http://blog.bleed.no/2011/05/s%c3%b8rlandets-kunstmuseum-catalogue/#comments</comments>
		<pubDate>Tue, 24 May 2011 09:37:48 +0000</pubDate>
		<dc:creator>bleed</dc:creator>
				<category><![CDATA[+]]></category>
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		<guid isPermaLink="false">http://blog.bleed.no/?p=1625</guid>
		<description><![CDATA[While developing a new identity for the Sørlandets Kunstmuseum (SKMU) in Kristiansand, we also designed their catalogue for 2011. It is showing the upcoming exhibitions and is available directly at the museum. The catalogue focuses on the artists and is built up very simple, with the die-cut new logo on the frontcover. More on the [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1643" title="skmu_logo" src="http://blog.bleed.no/wp-content/uploads/2011/05/skmu_logo.jpg" alt="" width="580" height="400" /><img class="alignnone size-full wp-image-1628" title="skmu_katalog01" src="http://blog.bleed.no/wp-content/uploads/2011/05/skmu_katalog01.jpg" alt="" width="580" height="334" /><img class="alignnone size-full wp-image-1629" title="skmu_katalog02" src="http://blog.bleed.no/wp-content/uploads/2011/05/skmu_katalog02.jpg" alt="" width="580" height="352" /><img class="alignnone size-full wp-image-1656" title="skmu_holes" src="http://blog.bleed.no/wp-content/uploads/2011/05/skmu_holes.jpg" alt="" width="580" height="387" /><img class="alignnone size-full wp-image-1635" title="skmu_katalog_detail" src="http://blog.bleed.no/wp-content/uploads/2011/05/skmu_katalog_detail.jpg" alt="" width="580" height="432" /><img class="alignnone size-full wp-image-1638" title="skmu_katalog03" src="http://blog.bleed.no/wp-content/uploads/2011/05/skmu_katalog03.jpg" alt="" width="580" height="434" /><img class="alignnone size-full wp-image-1647" title="skmu_katalog06" src="http://blog.bleed.no/wp-content/uploads/2011/05/skmu_katalog06.jpg" alt="" width="580" height="447" /><img class="alignnone size-full wp-image-1648" title="skmu_katalog07" src="http://blog.bleed.no/wp-content/uploads/2011/05/skmu_katalog07.jpg" alt="" width="580" height="325" /></p>
<p>While developing a new identity for the Sørlandets Kunstmuseum (SKMU) in Kristiansand, we also designed their catalogue for 2011. It is showing the upcoming exhibitions and is available directly at the museum. The catalogue focuses on the artists and is built up very simple, with the die-cut new logo on the frontcover. More on the identity later!</p>
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		<slash:comments>0</slash:comments>
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		<title>Gold at European Design Awards</title>
		<link>http://blog.bleed.no/2011/05/gold-at-european-design-awards/</link>
		<comments>http://blog.bleed.no/2011/05/gold-at-european-design-awards/#comments</comments>
		<pubDate>Mon, 16 May 2011 08:55:50 +0000</pubDate>
		<dc:creator>bleed</dc:creator>
				<category><![CDATA[+]]></category>
		<category><![CDATA[Awards]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://blog.bleed.no/?p=1587</guid>
		<description><![CDATA[We are very proud to announce that we won Gold for Myspace in the category Corporate illustrations at the  European Design Awards 2011. This has been a very good year for us so far, and we are humbled to receive so much appreciation for our work!]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1593" title="5102_large" src="http://blog.bleed.no/wp-content/uploads/2011/05/5102_large.jpeg" alt="" width="580" height="435" /></p>
<p>We are very proud to announce that we won Gold for Myspace in the category <em>Corporate illustrations</em> at the  <a title="European Design Awards" href="http://www.europeandesign.org/" target="_blank">European Design Awards</a> 2011. This has been a very good year for us so far, and we are humbled to receive so much appreciation for our work!</p>
]]></content:encoded>
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		<title>Image for the theatre</title>
		<link>http://blog.bleed.no/2011/05/image-for-the-theatre/</link>
		<comments>http://blog.bleed.no/2011/05/image-for-the-theatre/#comments</comments>
		<pubDate>Fri, 13 May 2011 17:47:25 +0000</pubDate>
		<dc:creator>bleed</dc:creator>
				<category><![CDATA[+]]></category>
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		<guid isPermaLink="false">http://blog.bleed.no/?p=1567</guid>
		<description><![CDATA[Bleed has created the image identity for the repertoire of the National Theatre Oslo in 2011 and 2012. This time with a simple clear style and no photoshopping. It was great working with the actors and the photographer Sigurd Fandango! Photo by Sigurd Fandango]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1569" title="nationaltheatret_fahrenheit" src="http://blog.bleed.no/wp-content/uploads/2011/05/nationaltheatret_fahrenheit.jpg" alt="" width="580" height="400" /><img class="alignnone size-full wp-image-1568" title="nationaltheatret_abigail" src="http://blog.bleed.no/wp-content/uploads/2011/05/nationaltheatret_abigail.jpg" alt="" width="580" height="400" /><img class="alignnone size-full wp-image-1571" title="nationaltheatret_julie" src="http://blog.bleed.no/wp-content/uploads/2011/05/nationaltheatret_julie.jpg" alt="" width="580" height="400" /><img class="alignnone size-full wp-image-1570" title="nationaltheatret_jeanne" src="http://blog.bleed.no/wp-content/uploads/2011/05/nationaltheatret_jeanne.jpg" alt="" width="580" height="400" /></p>
<p>Bleed has created the image identity for the repertoire of the National Theatre Oslo in 2011 and 2012. This time with a simple clear style and no photoshopping. It was great working with the actors and the photographer Sigurd Fandango!</p>
<p>Photo by Sigurd Fandango</p>
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		<title>Comoyo baby!</title>
		<link>http://blog.bleed.no/2011/04/comoyo-baby/</link>
		<comments>http://blog.bleed.no/2011/04/comoyo-baby/#comments</comments>
		<pubDate>Mon, 11 Apr 2011 19:15:22 +0000</pubDate>
		<dc:creator>bleed</dc:creator>
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		<guid isPermaLink="false">http://blog.bleed.no/?p=1528</guid>
		<description><![CDATA[We are excited to launch comoyo.com! A fast moving project, keeping us very busy these days. We start off with a launch site with videos created together with our very talented friends at Toxic. Check out comoyo.com and sign up as a beta-user!]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.bleed.no/wp-content/uploads/2011/04/02.jpg" rel="lightbox[1528]" rel="shadowbox[sbpost-1528];player=img;" title="comoyo"><img src="http://blog.bleed.no/wp-content/uploads/2011/04/02-580x326.jpg" alt="" title="comoyo" width="580" height="326" class="alignnone size-medium wp-image-1547" /></a><a href="http://blog.bleed.no/wp-content/uploads/2011/04/05.jpg" rel="lightbox[1528]" rel="shadowbox[sbpost-1528];player=img;" title="comoyo"><img src="http://blog.bleed.no/wp-content/uploads/2011/04/05-580x326.jpg" alt="" title="comoyo" width="580" height="326" class="alignnone size-medium wp-image-1549" /></a><a href="http://blog.bleed.no/wp-content/uploads/2011/04/08.jpg" rel="lightbox[1528]" rel="shadowbox[sbpost-1528];player=img;" title="comoyo"><img src="http://blog.bleed.no/wp-content/uploads/2011/04/08-580x326.jpg" alt="" title="comoyo" width="580" height="326" class="alignnone size-medium wp-image-1550" /></a><a href="http://blog.bleed.no/wp-content/uploads/2011/04/12.jpg" rel="lightbox[1528]" rel="shadowbox[sbpost-1528];player=img;" title="comoyo"><img src="http://blog.bleed.no/wp-content/uploads/2011/04/12-580x326.jpg" alt="" title="comoyo" width="580" height="326" class="alignnone size-medium wp-image-1553" /></a><br />
<code><iframe src="http://player.vimeo.com/video/22248780?title=0&amp;byline=0&amp;portrait=0" width="580" height="326" frameborder="0"></iframe></code></p>
<p>We are excited to launch <a href="http://comoyo.com" target="_blank">comoyo.com</a>! A fast moving project, keeping us very busy these days. We start off with a launch site with videos created together with our very talented friends at <a href="http://www.toxic.no/" target="_blank">Toxic</a>. Check out <a href="http://comoyo.com" target="_blank">comoyo.com</a> and sign up as a beta-user!</p>
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		<title>New site for Telenor</title>
		<link>http://blog.bleed.no/2011/04/telenor-no/</link>
		<comments>http://blog.bleed.no/2011/04/telenor-no/#comments</comments>
		<pubDate>Sat, 09 Apr 2011 12:29:12 +0000</pubDate>
		<dc:creator>bleed</dc:creator>
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		<guid isPermaLink="false">http://blog.bleed.no/?p=1487</guid>
		<description><![CDATA[The last year we have been lucky to be working on many design challenges for Telenor, as well as making telenor.no the best experience for the user. The content of the site have been totally reworked along with the design. This challenge have been about working with the overall look and feel down to the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.bleed.no/wp-content/uploads/2011/04/front_black1.jpg" rel="lightbox[1487]" rel="shadowbox[sbpost-1487];player=img;" title="front_black"><img class="alignnone size-medium wp-image-1520" title="front_black" src="http://blog.bleed.no/wp-content/uploads/2011/04/front_black1-580x355.jpg" alt="" width="580" height="355" /></a><a href="http://blog.bleed.no/wp-content/uploads/2011/04/front_white1.jpg" rel="lightbox[1487]" rel="shadowbox[sbpost-1487];player=img;" title="front_white"><img class="alignnone size-medium wp-image-1523" title="front_white" src="http://blog.bleed.no/wp-content/uploads/2011/04/front_white1-580x355.jpg" alt="" width="580" height="355" /></a><a href="http://blog.bleed.no/wp-content/uploads/2011/04/epost1.jpg" rel="lightbox[1487]" rel="shadowbox[sbpost-1487];player=img;" title="epost"><img class="alignnone size-medium wp-image-1521" title="epost" src="http://blog.bleed.no/wp-content/uploads/2011/04/epost1-580x355.jpg" alt="" width="580" height="355" /></a><a href="http://blog.bleed.no/wp-content/uploads/2011/04/mobil1.jpg" rel="lightbox[1487]" rel="shadowbox[sbpost-1487];player=img;" title="mobil"><img class="alignnone size-medium wp-image-1522" title="mobil" src="http://blog.bleed.no/wp-content/uploads/2011/04/mobil1-580x355.jpg" alt="" width="580" height="355" /></a><a href="http://blog.bleed.no/wp-content/uploads/2011/04/flyt1.jpg" rel="lightbox[1487]" rel="shadowbox[sbpost-1487];player=img;" title="flyt"><img class="alignnone size-medium wp-image-1524" title="flyt" src="http://blog.bleed.no/wp-content/uploads/2011/04/flyt1-580x355.jpg" alt="" width="580" height="355" /></a></p>
<p>The last year we have been lucky to be working on many design challenges for Telenor, as well as making <a href="http://www.telenor.no" target="_blank">telenor.no</a> the best experience for the user. The content of the site have been totally reworked along with the design. This challenge have been about working with the overall look and feel down to the smallest detail. The redesign is still being implemented and programmed, but already had a clear positive effect on results for <a href="http://www.telenor.no" target="_blank">telenor.no</a>.</p>
<p><em>Telenor Group is one of the world’s major mobile operators with 203 million mobile subscriptions. They have mobile operations in 11 markets and in additionally 11 markets through their 39,6 per cent ownership in VimpelCom Ltd.</em></p>
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		<title>Bleed vs. Myspace</title>
		<link>http://blog.bleed.no/2011/03/bleed-vs-myspace/</link>
		<comments>http://blog.bleed.no/2011/03/bleed-vs-myspace/#comments</comments>
		<pubDate>Tue, 01 Mar 2011 09:24:21 +0000</pubDate>
		<dc:creator>bleed</dc:creator>
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		<guid isPermaLink="false">http://blog.bleed.no/?p=1376</guid>
		<description><![CDATA[This winter we got a great brief from Myspace: “Lead the rebranding efforts for Myspace. We have a new logo and entirely new site and are ready to design out the rest of our identity system”. The revitalized brand is fresh and designed as a vessel that leverages Myspace brand equity and core culture allowing it [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1385" title="myspace_ovderview" src="http://blog.bleed.no/wp-content/uploads/2011/02/myspace_ovderview.jpg" alt="" width="580" height="410" /></p>
<p><img class="alignnone size-full wp-image-1392" title="myspace_brand_illustrations" src="http://blog.bleed.no/wp-content/uploads/2011/02/myspace_brand_illustrations.jpg" alt="" width="580" height="923" /><img class="alignnone size-full wp-image-1389" title="myspace_notes03" src="http://blog.bleed.no/wp-content/uploads/2011/02/myspace_notes03.jpg" alt="" width="580" height="488" /><img class="alignnone size-full wp-image-1383" title="myspace_notes01" src="http://blog.bleed.no/wp-content/uploads/2011/02/myspace_notes01.jpg" alt="" width="580" height="410" /><img class="alignnone size-full wp-image-1380" title="myspace_artwork04" src="http://blog.bleed.no/wp-content/uploads/2011/02/myspace_artwork04.jpg" alt="" width="580" height="753" /><img class="alignnone size-full wp-image-1395" title="myspace_stationery2" src="http://blog.bleed.no/wp-content/uploads/2011/02/myspace_stationery2.jpg" alt="" width="580" height="388" /><img class="alignnone size-full wp-image-1377" title="myspace_artwork01" src="http://blog.bleed.no/wp-content/uploads/2011/02/myspace_artwork01.jpg" alt="" width="580" height="753" /><img class="alignnone size-full wp-image-1378" title="myspace_artwork02" src="http://blog.bleed.no/wp-content/uploads/2011/02/myspace_artwork02.jpg" alt="" width="580" height="753" /><img class="alignnone size-full wp-image-1379" title="myspace_artwork03" src="http://blog.bleed.no/wp-content/uploads/2011/02/myspace_artwork03.jpg" alt="" width="580" height="753" /></p>
<p>This winter we got a great brief from Myspace: “Lead the rebranding efforts for Myspace. We have a new logo and entirely new site and are ready to design out the rest of our identity system”.</p>
<p>The revitalized brand is fresh and designed as a vessel that leverages Myspace brand equity and core culture allowing it to mature into a satisfying and engaging social entertainment entity. We communicate Myspace as the place where everyone can be whoever they want to be.</p>
<p>Giving the brand experience room to grow we use subtle typography and combine the logo with different corporate illustrations. The simple material and 3 way separation is the base. The visuals can be random from users of Myspace or generated by professionals.</p>
<p>Watch out for soon to come portfolio update with more images!</p>
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		<title>Aker brygge branding project</title>
		<link>http://blog.bleed.no/2011/02/aker-brygge-branding-project/</link>
		<comments>http://blog.bleed.no/2011/02/aker-brygge-branding-project/#comments</comments>
		<pubDate>Mon, 21 Feb 2011 21:18:05 +0000</pubDate>
		<dc:creator>bleed</dc:creator>
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		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Identity]]></category>
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		<category><![CDATA[Public]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://blog.bleed.no/?p=1373</guid>
		<description><![CDATA[Norwegian Property is in the early stages of an ambitious re-development project for Aker Brygge, a city area alongside the harbour of Oslo. They engaged Bleed to collaborate with architects, landscape architects and lighting designers to help realize their vision for this district of Oslo. It´s definitely a rare opportunity for our competencies to be drawn [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1408" title="akerbrygge" src="http://blog.bleed.no/wp-content/uploads/2011/02/akerbrygge.jpg" alt="" width="580" height="400" /></p>
<p>Norwegian Property is in the early stages of an ambitious re-development project for Aker Brygge, a city area alongside the harbour of Oslo. They engaged Bleed to collaborate with architects, landscape architects and lighting designers to help realize their vision for this district of Oslo. It´s definitely a rare opportunity for our competencies to be drawn upon at such an early stage. We feel humble and excited to have been given the responsibility of re-branding Aker Brygge.</p>
<p>&#8220;Bleed was chosen because they show a solid combination of design skills and strategic competence, and great enthusiasm and curiosity when it comes to collaborating with the other fields of expertise. We look forward to a challenging and exciting process with a bunch of very nice people!&#8221; says Herman Dyrø, Marketing Director of Norwegian Property.</p>
<p>Thank you, we do too!</p>
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