ByCo is a new microfinancing company based in New York. Byco combines old-fashioned capitalism with crowd-funding principles. But instead of a perk, investors receive 10 percent of sales, depending on how much they put in. And the designer, who receives 20 percent of sales — or 30 percent if he or she is the sole investor — doesn’t have to deal with manufacturing, distribution and sales.
Bleed designed the corporate identity and web.
You can read more about it in this recent article in New York Times.