The underdog of the Norwegian dairy industry has finally succeeded at entering the yoghurt market. Having failed at four previous attempts, Bleed was brought in to consult on packaging and design. The result is Q-Skyr, which has secured Q-Meieriene a 14% market share of a lucrative business valued at NOK1,4 billion.
A recent article in the financial newspaper quotes the company´s CEO: “After four failed attempts, Q-Meieriene has finally had a break-through of the yoghurt segment (…) It´s key to have packaging which stands out. With Skyr we have specifically targeted women, and you can see that the design is unique.” (CEO, Q-Meieriene, Bent Myrdahl Finansavisen 3rd June 2010)