After years of successfull cooperation with the National Theater Oslo, bleed was asked to redesign the visual identity, which made us very happy! The goal was to keep the traditional expression and the sophisticated standard, but add some freshness to it. The National Theater also wants to approach a younger audiance and make the profile work throughout all different media. Bleed reworked the mask and the typography in the logo, and changed the main color to a powerful and expressive cyan, combined with deep black. Flavored with golden details and new designelements, the result is a contemporary yet classic profile, that we are very proud to see “on air”! Click here to visit the National theater’s website.